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Market Analysis

“Times they are a-changing.”

The phrase, echoed throughout the decades, personifies the nature of changes in the economic landscape of traditional downtown and neighborhood commercial districts.  Expanding retail competition, evolving technologies, and changing lifestyle trends will continue to affect business opportunities and the ways in which people interact within the traditional downtown environment.

The key to improving the economic performance of the Waverly downtown business district ultimately lies in the development and implementation of market-driven business improvement and marketing strategies that capitalize on local assets and emerging opportunities.

The Waverly Chamber of Commerce spearheaded the downtown market analysis process to promote an in-depth understanding of local and regional market conditions and trends impacting the downtown district’s current economic performance and opportunities for the future. Information and direction gained throughout the market analysis process provides a sound basis for local decision-making processes and strategies aimed at enhancing the economic and social qualities for the Waverly downtown business district.

An extensive amount of information and data was compiled and analyzed throughout the course of the market analysis process. This report has been prepared to highlight key information and findings that could be particularly relevant to the community’s ongoing downtown enhancement efforts.

Waverly Chamber of Commerce Market Analysis.